In the early 1920’s the Italian almanac, Il Tabacco, published an interesting article titled “Sigaromanzia”. The article considered the twelve most common ways of holding a cigar and correlated these to psychological characteristics of the smoker.

It appears the study by Italian psychologists was quite accurate. A similar experiment was conducted by a number of modern psychologists and surprisingly the results were comparable. Next time you’re sitting down, smoking a Cuban cigar with a colleague pay attention to the way they hold their cigar. You may learn a little about their character or psyche. What does the way you hold your Cuban cigar say about you?

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The Romeo y Julieta brand was established in 1875 by Inocencio Alvarez and Mannin Garcia. The brand is named after the famous Shakespeare tragedy which has undoubtedly contributed to its popularity. Between 1885 and 1900 Romeo y Julieta won several awards at different tasting events with the gold medals still displayed on the logo today. The brand really blossomed after it was acquired by Jose “Pepin” Rodriguez Fernandez in 1903. Rodriguez constantly travelled across Europe and the U.S. heavily marketing the brand, this included entering his horse, the suitably named Julieta, in races around the world. Sir Winston Churchill is known as the brand’s most famous aficionado with the flagship vitola of the brand named in his honour; the Churchill.

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